BCL sets up entertainment unit

Billington Cartmell (BCL), the independent marketing communications agency, has appointed Denzil Thomas as business development manager to establish a specialist music and entertainment unit which will work across the whole BCL group.  Thomas, former business development manager for IPC Media, Channelfly and The Student Broadcast Network, has spent the past three years running his own consultancy, Eat Your Greens.  The consultancy specialised in devising and building successful business relationships between brands and music/entertainment for clients including O2, Nokia and Toyota.  Thomas has more than 15 years’ experience in marketing, music and media.  His core expertise, which includes finding and linking brand marketing and promotional objectives with artists, events and venues, will be used for clients at both BCL and the Closer live marketing agency.  While at IPC Media, Thomas created a string of successful projects for NME, Uncut and Muzik, including IPC’s first-ever corporate entertainment deal with Toyota.

Source: DM Weekly

Billington Cartmell lands double Gold at The 2008 ISP Awards!

In addition to giving 10,000,000 Britons their edge back, our campaign for Lucozade had the edge on the night…taking Gold in the Drinks Category.

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Billington Cartmell creates CSR Positioning for Morrisons

On Monday 19th May, consumers were introduced to ‘Today’ when Morrisons began giving away over 10 million reusable carrier bags printed with the line ‘Today, I’m doing my bit for tomorrow with this reusable bag’. Supported via a national press advertising campaign, extensive in-store support, near store advertising and consumer PR, our initiative will be the creative positioning to underpin Morrisons’ on-going communication of their corporate social responsibility (CSR) programme for 2008 and beyond.

The creative theme of ‘Today’ reinforces the significant strides Morrisons has already achieved and is continuing to achieve within the area of CSR on a daily basis. The campaign focuses on the retailers core environmental objectives around waste, climate change and sustainability.

The ‘Today’ positioning will appear at regular intervals in-store, communicating selected CSR achievements to Morrisons’ nine million UK shoppers. Our creative uses real world examples to drive home the message. One of the first, appearing later this month, will address the carbon footprint – ‘Today, we have reduced our carbon footprint by 315 tonnes – equivalent to the C02 emissions of flying to New York and back 90 times a day’.

BCL Director of Retail, Adrian Thomas, said: “The ‘Today’ campaign provides a creative platform for us to dramatise the CSR commitment from Morrisons. It takes what they are currently doing and provides tangible examples to demonstrate how much of an impact the business is making on a daily basis, making it more relevant and engaging to both colleague and customers”.