Panasonic is bringing to life the above-the-line campaign for its Viera plasma TV range with an experiential drive freaturing a prize draw.
Closer, the experiential agency within Billington Cartmell, is taking an interactive stand to the UK’s biggest shopping centres to showcase the range and to support TV advertising. It is divided into four sectors, each depicting a different area to engage the twin target markets of families and men aged 25 to 45.
Closer group account director Leyton Ede said: “The Viera Plasma Roadshow, supported with above-the-line advertising, will engage, entertain and educate consumers who may relate to some, or all, of the different zones.”
