Billington Cartmell`s experiential arm, Closer, scooped the Most Effective Live Event of 2006 at the recent Event Awards

If campaign effectiveness and ROI counts for you…..
Up against the industry’s best competition Closer saw off at least 6 other agencies with their ‘Are You Getting Enough?’ campaign for Knorr Vie Shot to take the Gold in the Most Effective Live Event – FMCG / Pharmaceutical / Healthcare category at the recent Event Awards.

Making sure consumers were getting enough
Closer’s launch campaign designed to get young professionals to add Vie Shot to their daily routine, ‘CityBlitzed’ in 5 key regional areas targeting a high number of people who are too busy to squeeze 5 portions of fruit and veg per day into their diet.

The campaign incorporated 2 industry firsts:

• The amazing Vie Shot zone featuring a dramatic backdrop made up of 6ft high fruit filled perspex letters, created innovative mobile media and not just another traditional ‘destination’ sampling stand
• Uniquely developed ‘SpacePacks’ enabled us to wet sample the full pack size chilled bottle and made the campaign good enough to eat!

Winning results

• 166% brand share uplift in Sainsbury’s stores during the activity and sustained at 131% post activity
• 60% of consumers likely to purchase following the activity
• 1.5 million samples distributed
• 63% unprompted brand recall
• 83% of consumers researched understood what Vie Shot offers

The public simply couldn’t get enough and it was crystal clear that Closer had created one of the year’s freshest live events.

Fastest growing experiential agency in the UK, 2006
Source: Marketing, Aug 2006

If your brand could do with a shot of some vital thinking,
call Ian Billington or Belinda Chambers on 0207 471 1900 or email Ian_Billington@bcl.co.uk or Belinda_Chambers@closerto.co.uk

Billington Cartmell has appointed Marc Rigby, the former Interfocus client services director, as a business director.

Rigby will work across a wide range of accounts, with a view to developing the agency’s integrated offering. He will also work closely with the agency’s DM division, which is headed by James Timberlake. Rigby spent seven years with Interfocus and has also worked at Saatchi & Saatchi.

BCL’s co-founder Paul Cartmell said: “We are constantly trying to develop our credentials and Marc’s experience will enable him to make a major contribution.”

Ordnance Survey appoint Billington Cartmell for SP work

Ordnance Survey, the national mapping agency, has hired Billington Cartmell to handle its sales promotion account.

The appointment, which was made following a pitch involving three agencies, will see Billington Cartmell develop an 18-month consumer campaign.

The campaign will focus on encouraging consumers to buy more Ordnance Survey maps by raising awareness of its broad range of products.

Ian Billington, Billington Cartmell chief executive, said: “This is obviously a great win for Billington Cartmell, a true blue-chip piece of business and an opportunity for us to help Ordnance Survey operate as a real commercial enterprise in an increasingly competitive environment.”

This summer, Ordnance Survey teamed up with English Heritage for a campaign in stores stocking maps promoting the offer of a free day out at an English Heritage site to customers who bought two maps during July and August.